Zip Technologies × Jamaica National Heritage Trust
Three distinct directions for the new JNHT website. Each represents a different answer to the question: what should JNHT feel like online?
Scholarly warmth. Like aged paper and polished wood. A typographic hero with "1958" as a massive watermark — no hero image. Single-column layout, vertical property lists, chapter-numbered sections. This site reads like an authoritative reference document.
"Pure typographic hero — no image, just the weight of history"
Explore this direction →Palette
Typography
Playfair Display + Source Serif 4 + Spline Sans Mono
References
National Trust UK, English Heritage
Caribbean energy. Diagonal-split hero with Taíno-inspired geometric patterns. Bold color blocking (yellow, green, black, teal, coral). Masonry property grid, floating pill navigation, animated stat counters. This site pulses.
"Diagonal compositions and Jamaican flag colors — unmistakably Caribbean"
Explore this direction →Palette
Typography
Bricolage Grotesque + Nunito Sans
References
Heritage New Zealand, Jamaican national identity
Cinematic restraint. Full-viewport parallax images with hidden navigation. Text reveals on scroll. 80% white space. One accent color (terracotta) used so sparingly it's electric when it appears. Alternating full-bleed image bands instead of cards.
"Hidden nav, parallax hero, extreme white space — a photography book"
Explore this direction →Palette
Typography
Instrument Serif + Inter Tight + DM Sans
References
National Geographic editorial, NPS.gov
Questions for our conversation after you've explored the three directions.
The new site can do many things — property listings, interactive maps, online shop, HDRC applications, news & events, virtual tours, volunteer signup, donations, research resources, job postings. If it could only do three of those really well, which three matter most to JNHT?
Workshop prototype by Zip Technologies Ltd. · Not for public distribution.